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Personalizing Multi-Channel Communications

What It Is

Preference Management is the active collection — through all channels and throughout the enterprise — of unique customer characteristics such as product interest, desired communication channel and frequency of communication. The centralized collection, maintenance and distribution of preferences provides the ability to deliver personalized communications with relevant content through the channel of choice.

VIDEO: Preference management in the new age of customer engagement

Enterprise Preference Management

Goes beyond an email preference center. Supports event-driven, data-driven marketing
Contributes to a positive customer experience

Read our FAQs on Preference Management

The new breed of customer

Do you know that the best way to drive meaningful interactions is to let your customers control and correct the conversation?


If you want to enhance customer engagement through the benefits that preference management offers - and are unsure where to begin - our Momentum consulting engagement is the ideal catalyst.


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  • Wants to be in control of the conversation

  • Wants to engage with your brand on their terms

  • Wants messages that are relevant

  • Wants to engage via touchpoints that they prefer - email, social, mobile, text - or any combination of these

I'm new to Preference Management

So, what is a preference?

  • A preference connects a
    person to a specific item...

    • marketing campaign
    • product interest
    • activity alert
    • account notification

    ...through a
    specific channel.

    • email
    • phone / text
    • social media
    • direct mail
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