info@possiblenow.com • (800) 585-4888
(800) 585-4888
Preference Management is the active collection — through all channels and throughout the enterprise — of unique customer characteristics such as product interest, desired communication channel and frequency of communication. The centralized collection, maintenance and distribution of preferences provides the ability to deliver personalized communications with relevant content through the channel of choice.
Enterprise Preference Management
Goes beyond an email preference center. Supports event-driven, data-driven marketing
Contributes to a positive customer experience
The new breed of customer
Do you know that the best way to drive meaningful interactions is to let your customers control and correct the conversation?
If you want to enhance customer engagement through the benefits that preference management offers - and are unsure where to begin - our Momentum consulting engagement is the ideal catalyst.
learn more >>
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Wants to be in control of the conversation
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Wants to engage with your brand on their terms
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Wants messages that are relevant
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Wants to engage via touchpoints that they prefer - email, social, mobile, text - or any combination of these
So, what is a preference?
