Preference Manager serves as the central management platform for preference data throughout the organization. Ensure consistency by managing and honoring preferences throughout the organization. Preference Manager's flexibility allows you to organize preferences by customer type, communication channel, communication program, and more.
Take customer and prospect preferences to the next level. Get the data you need for informed marketing decisions and more effective campaigns.
Decision Service provides the real-time status of preferences throughout the entire organization.
In the US, the Federal Communications Commission requires that marketers obtain express written consent from a consumer prior to using an automated telephone dialing system to deliver any type of advertisement, telemarketing call or text message to a mobile device.
Other countries also have regulations regarding communications sent to mobile devices.
Many consumers have dropped the use of landlines and rely solely on mobile devices. The rules for calls or texts to mobile devices are very strict and the fines for non-compliance can be significant.
First, you must capture consent anywhere that you gather a consumer's phone number such as lead collection forms on a web site. Then, you need to maintain a record of that consent for future calling or text messaging campaigns. MyPreferences maintains this information in a central repository for easy access, management and reporting throughout your organization.
Easily build landing pages for spot collection, preference centers, workflows and more - no coding experience required!
The Sites feature offers "drag & drop" ease of use.
Help ensure compliance with regulatory requirements for preferences gathered from all touchpoints - including third party applications or through direct integrations with marketing or line of business vendors.
Provide your customers with preference options that are relevant and specific to their customer type.
The MyPreferences Reporting feature provides preference metrics where and when you need them. The standard reports let you track new opt-ins and opt-outs by program or channel as well as those changes to opt-ins and opt-outs.
Through our partnership with Domo, one of the fastest-growing providers of business intelligence, you get access to graphic visualization of preference activity and trends. These graphical reports make preference data easier to understand and are viewable on your desktop as well as tablet or smartphone.
In addition to the standard MyPreferences reports, PossibleNOW offers custom report devdelopment based on your requirements.
The MyPreferences Connectors feature makes it easy to send preference data collected in MyPreferences to CRMs such as Salesforce or to marketing automation systems such as Oracle Eloqua or Oracle Responsys.
Connectors automatically updates preference data in near real-time as changes occur.
Access clear & concise graphical reports on your desktop, tablet or smartphone