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Personalizing Multi-Channel Communications

About Us

PossibleNOW is the leader in consumer regulatory compliance solutions and pioneered the concept of enterprise preference management. We combine our technology expertise with years of experience helping global brands better engage with their customers. We do this by giving people their desired touchpoints for engagements with brands and companies. And, by giving companies the ability to hear these voices through our cloud-based technology applications.

Forrester lists us in specialty customer insights services provider category
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Our Management Team

  • Scott Frey, President & CEO

    Scott Frey is the original founder of PossibleNOW formed in 2000. Today he serves as the President and Chief Executive Officer for PossibleNOW, Inc. and PossibleNOW’s wholly-owned subsidiary, CompliancePoint. Scott is responsible for the business growth and acquisition strategy, product development initiatives, and all sales and marketing strategy for both companies. Scott specializes in designing technology and professional services solutions to solve complex business challenges related to marketing and compliance operations.

    Scott's significant insight has been instrumental in the development and delivery of high value technology solutions and services. His energy and vision have contributed to the company’s steady annual growth, profitability and thought leadership.

    Under Scott's tenure as CEO, the company has evolved from a marketing compliance solution provider solving privacy and compliance issues, to a more diverse organization that helps companies leverage PossibleNOW’s Enterprise Preference Management solutions to deliver relevant, targeted, personalized communications to their customers and prospects, increasing profitability and customer loyalty.

    Prior to PossibleNOW, Scott served for 12 years as the Executive Vice President of Sales and Marketing for CCS Technology, an Atlanta-based enterprise infrastructure, professional services and technology company.

  • Rick Stauffer, Chief Operating Officer

    Rick joined PossibleNOW as Chief Operations Officer in 2002 bringing extensive management experience in operations, process improvements, and generating business growth. In this role, he oversees the operations of the company and plays a major role in strategic planning, financial planning, and strategic partnerships.

    Rick's responsibilities at PossibleNOW have included developing a detailed understanding of the Do Not Call, Do Not E-mail, Do Not Mail, and Do Not Share regulatory environments, and crafting products and processes to provide effective and cost-effective compliance with DNC and telemarketing registration laws to PossibleNOW customers. During his tenure, the company has evolved and refined its data management processes such that the company has achieved zero defect operations. Rick also provides process consulting to PossibleNOW customers.

    Prior to joining PossibleNOW, Rick was founder and CEO of a successful Internet entertainment company. Rick has also held executive positions as the chief marketing executive for Intel's Multimedia Products Operation, in corporate planning at GE, and as a strategic planning associate with management consulting firm Booz, Allen and Hamilton. Rick received an MBA from Stanford University and a BSE from Princeton University.

  • Chris Hoover, Chief Technology Officer

    Chris has been responsible for technical and product development at PossibleNOW since its inception. Chris serves as the chief architect of the company's technical product direction and oversees all product development, systems operations, and maintenance.

    Chris has extensive experience architecting complex Internet-based technologies and managing technical development projects. Prior to joining PossibleNOW, Chris founded and served as CTO for Pretorynet, a leading provider of Internet consulting technologies including business-to-business and business-to-consumer web site development. Chris was responsible for technology direction of the company and overall management of the technical staff. Chris managed all facets of technical work including creative design, networking infrastructure design and implementation, database development, quality assurance and quality control and N-tier distributed architecture development.

    Prior to founding Pretorynet, Chris was CTO at e-Com Solutions. Chris also held a number of senior technical positions for Banyan Systems and ran his own independent technical consulting firm. Chris earned a Bachelor of Science degree from the University of Georgia.

  • Eric V. Holtzclaw, Chief Strategist

    Eric is a serial entrepreneur who advises companies on the “why” of business — including why customers buy and is the author of Laddering: Unlocking the Potential of Consumer Behavior. He hosts a weekly radio show, The ‘Better You’ Project and his column, Lean Forward, appears weekly on Eric is a regular contributor to several news outlets and a sought after speaker.

  • Jeff Jarvis, Vice President, PossibleNOW Professional Services

    Jeff brings to PossibleNOW an extensive background in domestic and international business environments. He has helped companies drive business growth, develop high-performance sales and service organizations and implement process best practices. Jeff has held executive positions with FreebeePay, Agentek, SupportSoft, and CoreNetworks and management positions with Mosaix, Sequent Computer and IBM.

  • Rob Tate, Vice President, Sales

    As Vice President of Sales, Rob is responsible for growing the client base and market share and helping his sales team achieve their goals. He also develops partnership opportunities and industry relationships. Rob focuses on generating consistent results, utilizing sales and opportunity management tools and implementing best-of-class sales methodologies all of which have enabled him to build a scalable sales organization. He continually studies how metrics, leadership, culture, and innovation drive business value in the SaaS and marketing automation fields.

Contact Us

Contact Us

Call Us: (800) 585-4888 or (770) 255-1020

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